Every year in honor of the Chinese New Year, KNOCK creates a campaign to showcase the agency's capabilities. In 2014, we created a multi-faceted campaign with digital, print, and interactive (video) components.
Andrew oversaw the campaign as the lead project manager. He was also in charge of the creation and execution of the social and digital strategies. Andrew lead media outreach for the campaign, getting placements as far-reaching as Glamour Paris.
An interactive web experience
The mobile site layouts.
Our updated take on the traditional Chinese "red envelopes". These were mailed out to existing clients and new business prospects.
A video installation that complemented the campaign was projected on our front windows throughout the new year's celebration.